Diploma of Business

The Left Bank delivers comprehensive accredited online courses in digital marketing, social media marketing, SEO, content marketing and more.

I was responsible for creating five subjects for the Diploma of Business including content marketing, digital advertising, e-commerce and digital marketing management. This included planning, mapping, research/writing, briefing and working with SMEs, learning design, multimedia development, graphic design as well as actually delivering the course to online students.

A case study in the Content Marketing subject
Interactive content demonstrating the Golden Circle concept
A buyer persona profile explained via interactive annotations
Custom-designed graphics help to explain concepts
Interactive scenarios help to test student’s understanding
Interactive scenarios help to test student’s understanding
Exploring legislation and legal concepts
Concepts explained via text and images
Interactive quizzes
Formative activities
Exploring concepts via text and graphics
Exploring concepts via interactive steps
Exploring concepts via interactive steps
Interactive reflection exercises
Legal case studies
Downloadable resources
Explaining processes
Technical instructions and demonstrations
Annotated graphics