Minute Mark Challenge

The Minute Mark Challenge was a live activation to promote the client’s sponsorship of the AFL Grand Final. The activation took the form of an interactive game using Kinect functionality to detect body movement. Players scored points by catching the virtual footballs while avoiding various obstacles such as tackling players. The game was developed in Unity and included AFL-style commentary.
My role in the project was Digital Producer and Project Manager of the interactive (game) component. I briefed and managed the designer, developer and VO artist to bring this project to life.

Various screens showing gameplay
During 2013 Toyota Live Site Day 3 at Federation Square, Melbourne on September 25, 2013. (Photo: Michael Willson/AFL Media)
Gameplay demo

Watch the promotional video below:

Audio production for the game: