The 2014 Lick-a-Prize promotion involved an augmented reality (AR) experience via an iPhone and Android app. Users could enter a unique code found on every ice-cream stick and unlock both real and virtual prizes such as games, special game unlockables and TV episodes. The app integrated with the web app experience and included 4 custom-produced AR games with unlockable achievements.

App Homesscreen with optional AR mode triggered by product packaging


A short promo video demonstrating an early prototype of the app.


Sunny’s Dash from Darkness: One of the four mini Augmented Reality games


Sunny’s Dash from Darkness: One of the four Augmented Reality games


Tower defence mini-game


Unlockable achievements